This session examines those sales traits demonstrated by the top producers in residential sales - that top 20% of the agents who are doing 80% of the business. Those licensees in attendance will be exposed to those traits so that they may incorporate them into their sales personality, thereby raising the level of professionalism and ensuring that buyers and sellers are receiving the highest level of care possible in the buying and selling of Alabama residential real estate.
Jim Lawrence is the Education Director for the Alabama Center for Real Estate. Jim spent over 20 years as broker of one of Alabama’s largest real estate companies and has over 35 years of expereince as a real estate instructor. He has 26 approved CE courses, 6 designation courses and 1 certification course.
2015 Recipient of AAR Harriet Isaacson Excellence in Education Award
Have you ever wondered what it REALLY takes to DOMINATE a market in REAL ESTATE?
Curtis Lewsey is Chief Appreciation Officer at Listing Power tools and the founder of AMcards.com. Curtis travels the country speaking with managers and sales professionals in the areas of personal and professional achievement and sales mastery.
In 2009, he co-authored the book, and the brand, “Appreciation Marketing®” which went straight to #1 on the national best-seller list and since has trained thousands of sales professionals in over 7 countries.
Curtis’s greatest passion is helping others attract Greatness Through Gratitude…because he believes RELATIONSHIPS are the Real Currency in life.
These sessions are designed to help you DOMINATE your property market through 11 Listing Power Rules! ACREres on May 4th will be the only Listing Power Boot Camp in Alabama in the next 12 months!
Learn how to dominate the market by winning listing presentations! Some topics discussed include the following:
Always focus on generating listings
Always give a presentation
Show up like no one else
Generate your own leads
Use a single-property marketing strategy
Learn how to "Be Remembered" and "Show that you care" by building a Referral Machine. Some topics to show agents how to market creatively within their database include:
Winning the battle of the sign
Showing appreciation at every opportunity
The State of Residential Real Estate & Future Outlook
Mr. Purviance serves as a Senior Financial Specialist within the Supervision and Regulation division at the Federal Reserve Bank of Atlanta. In this function, Mr. Purviance is primarily responsible for conducting an ongoing assessment of risks associated with residential real estate markets and the potential impacts they may pose to the financial system. This includes analyzing conditions within individual markets as well as the impacts of external forces on real estate. In addition, Mr. Purviance is responsible for developing real estate related analytical reports and tools utilized throughout the Federal Reserve System to aid in risk surveillance and banking supervision.
Prior to joining the Federal Reserve, Mr. Purviance served as the President of Market Advisory Services, LLC, a research and consulting firm that provides analytics for developers, homebuilders, and lenders to assist in property valuations and to help assess the viability of submarkets for new development. Mr. Purviance also previously served as a Senior Consultant at Metrostudy, a residential real estate research company, where he was responsible for the firm’s consulting operations in the Atlanta region.
Mr. Purviance received his B.A. in Urban Planning from Morehouse College and his Masters in City and Regional Planning for Georgia Tech.
Real Estate Branding & Marketing in the Digital Age
Technology has opened up a lot of opportunities for creating great content for real estate from traditional photos and videos to emerging media like drones, 3D walkthroughs, interactive floorplans and virtual reality. Equally exciting, but more complex, are the ways to share it on myriad platforms. In this session we will discuss how to create and distribute current, relevant and compelling content to brand yourself and engage your audience.